PinnedIvy LiuinTowards Data ScienceAcquire Customers with Ecommerce Data ScienceData informed strategies help ecommerce businesses overcome advertising challengesJun 51Jun 51
PinnedIvy LiuinTowards Data ScienceMake every marketing dollar count with data scienceToday’s economy requires us to be more diligent in ad spend. Fortunately, the viable paths to profitable marketing can be found within…Jun 13, 20237Jun 13, 20237
PinnedIvy LiuinTowards Data ScienceA complete guide to data-driven customer acquisitionCustomer acquisition keeps entrepreneurs and executives up at night. Here’s how you can stay ahead of the game with help from data science.Jan 18, 20233Jan 18, 20233
Ivy LiuinTowards Data ScienceSupercharge your cross-channel customer acquisition with marketing mix modelingOffline marketing and sales channels are returning, and you need to adaptFeb 22, 20232Feb 22, 20232
Ivy LiuinTowards Data ScienceThree approaches to uncover user journeyCompanies invest in data science only because it serves their critical paths — generating revenue or saving costs. Data science is unique…Nov 9, 20221Nov 9, 20221
Ivy LiuinTowards Data ScienceDouble Down on the Most Valuable CustomersLeveraging data science to define your ideal customer profile (ICP)Oct 20, 20221Oct 20, 20221
Ivy LiuinTowards Data ScienceSeizing the Low-Hanging Fruit in Business with Data ScienceToday I want to share a seemingly common-sense yet often-ignored data science findingSep 27, 20222Sep 27, 20222
Ivy LiuinTowards Data ScienceSupercharge your monetization — A practical way to lead scoringAs B2B companies shift to product-led growth, getting inbound leads becomes key to driving revenue. But companies now have a new challenge.Feb 8, 20221Feb 8, 20221
Ivy LiuinTowards Data ScienceConnect the Dots in Data StrategyA few years ago, I worked in a new business in a public company. At the end of the first year, I worked on the annual review with the…Jan 2, 20221Jan 2, 20221
