Ivy Liu – Medium

Ivy Liu

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Towards Data Science

Acquire Customers with Ecommerce Data Science

Data informed strategies help ecommerce businesses overcome advertising challenges

Jun 5

Acquire Customers with Ecommerce Data Science

Jun 5

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Published in
Towards Data Science

Make every marketing dollar count with data science

Today’s economy requires us to be more diligent in ad spend. Fortunately, the viable paths to profitable marketing can be found within…

Jun 13, 2023

Make every marketing dollar count with data science

Jun 13, 2023

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Towards Data Science

A complete guide to data-driven customer acquisition

Customer acquisition keeps entrepreneurs and executives up at night. Here’s how you can stay ahead of the game with help from data science.

Jan 18, 2023

A complete guide to data-driven customer acquisition

Jan 18, 2023

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Towards Data Science

Supercharge your cross-channel customer acquisition with marketing mix modeling

Offline marketing and sales channels are returning, and you need to adapt

Feb 22, 2023

Supercharge your cross-channel customer acquisition with marketing mix modeling

Feb 22, 2023

Published in
Towards Data Science

Three approaches to uncover user journey

Companies invest in data science only because it serves their critical paths — generating revenue or saving costs. Data science is unique…

Nov 9, 2022

Three approaches to uncover user journey

Nov 9, 2022

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Towards Data Science

Double Down on the Most Valuable Customers

Leveraging data science to define your ideal customer profile (ICP)

Oct 20, 2022

Double Down on the Most Valuable Customers

Oct 20, 2022

Published in
Towards Data Science

Seizing the Low-Hanging Fruit in Business with Data Science

Today I want to share a seemingly common-sense yet often-ignored data science finding

Sep 27, 2022

Seizing the Low-Hanging Fruit in Business with Data Science

Sep 27, 2022

Published in
Towards Data Science

Supercharge your monetization — A practical way to lead scoring

As B2B companies shift to product-led growth, getting inbound leads becomes key to driving revenue. But companies now have a new challenge.

Feb 8, 2022

Supercharge your monetization — A practical way to lead scoring

Feb 8, 2022

Published in
Towards Data Science

Connect the Dots in Data Strategy

A few years ago, I worked in a new business in a public company. At the end of the first year, I worked on the annual review with the…

Jan 2, 2022

Connect the Dots in Data Strategy

Jan 2, 2022

Ivy Liu

Ivy Liu

Founder of Ivy Insights, an Ecommerce AI product | ivyinsights.io | linkedin.com/in/ivylc | info@ivyinsights.io

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