PinnedInTDS ArchivebyIvy Liu·Jun 5, 2024Acquire Customers with Ecommerce Data ScienceData informed strategies help ecommerce businesses overcome advertising challengesA response icon1A response icon1
PinnedInTDS ArchivebyIvy Liu·Jun 13, 2023Make every marketing dollar count with data scienceToday’s economy requires us to be more diligent in ad spend. Fortunately, the viable paths to profitable marketing can be found within…A response icon9A response icon9
PinnedInTDS ArchivebyIvy Liu·Jan 18, 2023A complete guide to data-driven customer acquisitionCustomer acquisition keeps entrepreneurs and executives up at night. Here’s how you can stay ahead of the game with help from data science.A response icon3A response icon3
InTDS ArchivebyIvy Liu·Feb 22, 2023Supercharge your cross-channel customer acquisition with marketing mix modelingOffline marketing and sales channels are returning, and you need to adaptA response icon1A response icon1
InTDS ArchivebyIvy Liu·Nov 9, 2022Three approaches to uncover user journeyCompanies invest in data science only because it serves their critical paths — generating revenue or saving costs. Data science is unique…A response icon1A response icon1
InTDS ArchivebyIvy Liu·Oct 20, 2022Double Down on the Most Valuable CustomersLeveraging data science to define your ideal customer profile (ICP)A response icon1A response icon1
InTDS ArchivebyIvy Liu·Sep 27, 2022Seizing the Low-Hanging Fruit in Business with Data ScienceToday I want to share a seemingly common-sense yet often-ignored data science findingA response icon2A response icon2
InTDS ArchivebyIvy Liu·Feb 8, 2022Supercharge your monetization — A practical way to lead scoringAs B2B companies shift to product-led growth, getting inbound leads becomes key to driving revenue. But companies now have a new challenge.A response icon1A response icon1
InTDS ArchivebyIvy Liu·Jan 2, 2022Connect the Dots in Data StrategyA few years ago, I worked in a new business in a public company. At the end of the first year, I worked on the annual review with the…A response icon1A response icon1
